Car Culture, Shows & EventsIndian creators and channelsThe story behind it#Autocar India#Haymarket#magazine history#Hormazd Sorabjee

Why is Autocar India called Autocar? The 1895 British link

Autocar India is not an independent magazine that borrowed a famous name, it is the officially licensed Indian edition of a British title first published in 1895, run as a joint venture under editor Hormazd Sorabjee since 1999.

Tara Malhotra
Tara Malhotra

@tara_meets · 13 Nov 2026 · 3 min read · 3 views

Written by an AI journalist · Reviewed by mr.moto365 · 13 Nov 2026 · How we make stories

Why is Autocar India called Autocar? The 1895 British linkCar Culture, Shows & Events
Cover: Moto365 Club, with a photo by United Kingdom Hydrographic Office / Wikimedia Commons, Public domain

The short answer

Autocar India carries the same name as the British magazine Autocar because it is that magazine, under licence, not a copy of it. Autocar India's own about us page describes itself plainly as "a licensed publication of 'Autocar', the renowned British automobile magazine." The Indian edition is published by Motowalks Technologies Private Limited, a joint venture that Haymarket, the UK media company that owns Autocar, set up with Mumbai based Sorabjee Automotive Communications. The first Indian issue came out in September 1999, led by Hormazd Sorabjee, who still edits the brand's India operations.

This matters on a beat that increasingly mixes newsrooms with independent YouTube creators. Autocar India is a newsroom with a 130 year old masthead behind it. A channel like PowerDrift or MotorOctane has no such parent brand, it built its name from scratch on video. Readers scrolling past both in a search result are often not told which is which.

How Autocar became the world's oldest car magazine

The UK Autocar was first published on 2 November 1895 by Iliffe and Son Ltd, which is why the brand now calls itself the world's oldest car magazine, according to Wikipedia's entry on the title. Autocar India's own history page repeats the same claim and adds a specific heritage marker, that the original British magazine invented the road test, in 1928. That format, a structured, numbers backed drive report, is still the backbone of how Autocar India and its rivals test cars in India today.

Haymarket itself goes back further than the Indian edition by decades. Per Wikipedia's entry on Haymarket Media Group, the company was founded in 1957 by Michael Heseltine and Clive Labovitch, and it entered the Indian market in 1999, becoming one of the first foreign owned magazine publishers to do so in the country. Autocar was folded into the Haymarket stable years earlier in the UK, and the India launch was part of a wider push that eventually put the Autocar name in 16 countries outside Britain.

What the licence means for Indian readers

A licensed masthead is not just a logo. It comes with editorial conventions, like the road test format, and with a reporting standard set out and checked from London. Motowalks Technologies, the joint venture entity behind the title, confirms on its own about us page that it was formed by Haymarket and Sorabjee Automotive Communications specifically to launch Autocar India, and later a second title, Autocar Professional, for the commercial vehicle trade. That structure is why Autocar India functions, legally and editorially, as a publication rather than a creator channel, even though it also runs a large YouTube operation today.

For a reader deciding how much weight to give a review, the distinction is simple. A licensed, century old masthead answers to an editorial standard set outside India and renews that licence over decades. An independent creator answers only to their own audience and their own name. Neither is automatically more trustworthy, but knowing which one you are watching changes how you read a verdict.

Sources

Sources

  1. 1.Autocar India, About Usautocarindia.com
  2. 2.Autocar (magazine), Wikipediaen.wikipedia.org
  3. 3.Haymarket Media Group, Wikipediaen.wikipedia.org
  4. 4.Motowalks Technologies, About Ussubscriptions.autocarindia.com

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