BYD's luxury EV brand Denza to debut in India on November 13

A premium badge lands above BYD's own cars

BYD will bring Denza, its luxury electric vehicle brand, to India on November 13. Denza was set up in 2010 as a joint venture between BYD and Mercedes-Benz and is now fully owned by BYD, according to Team-BHP's report on the debut. The brand will sit above BYD's existing India range of the Atto 3, Seal, Sealion 7 and eMax 7, all of which are priced well under Rs 50 lakh.

Denza's India entry is expected to begin with two models, Autocar India and Rushlane report: the Z9 GT shooting brake and the D9 luxury MPV. Both are tipped to carry price tags above Rs 80 lakh, a segment BYD has not touched in India so far.

Z9 GT and D9 lead the range

The Z9 GT is a five seat shooting brake with a triple motor layout. Autocar India reports a 122.5kWh battery, a combined 1,156hp output, a 0 to 100kph time of 2.7 seconds and a top speed of 270kph. WLTP range is quoted at 600km, and the car supports 1,500kW charging that takes it from 10 to 97 percent in 9 minutes. Rushlane reports Compass Turn and crab walk manoeuvring features, and an expected price of Rs 1.2 to 1.5 crore.

The D9 is the more conventional offer, a seven seat luxury MPV aimed at buyers currently looking at the Toyota Vellfire, the MG M9 or the Kia Carnival. Autocar India reports a 103kWh battery, a 313hp front motor and a WLTP range of 520km, with an expected price around Rs 90 lakh.

Rushlane reports that both cars will come in initially as completely built units, using the 2,500 unit homologation exemption quota that lets automakers sell a limited number of fully imported cars in India each year without local testing. Local assembly is described as a possibility for later, not a confirmed plan.

What it means for BYD in India

BYD's own numbers in India remain small next to this ambition. Autopunditz reports BYD registered 737 electric cars in October 2026, against 708 a year earlier, a 4.1 percent rise that trailed the overall EV market's growth and left BYD with a 2.0 percent share of India's electric car market for the month.

A separate luxury brand lets BYD chase the buyer who wants an electric MPV or grand tourer above Rs 80 lakh, a segment currently split between Mercedes, Lexus, Kia and Toyota, without diluting the value positioning of the Atto 3 and Sealion 7 that currently carry BYD's volumes. For an Indian buyer, Denza's CBU route means early cars will carry import duty, so first prices are likely to sit at the top of the ranges reported here rather than the bottom. Dealership and service network details have not been announced yet.

Sources

• BYD luxury brand Denza to make India debut on November 13
• BYD Denza Luxury Brand India Debut Confirmed For 13th Nov 2026
• BYD's premium brand Denza to debut in India on November 13
• Electric Car Sales October 2026: Registrations Surge 77% YoY to 36,064 Units. Tata Leads, Mahindra Gains, MG Loses Market Share