Arai, Shoei unveil new helmets at EICMA 2026 in Milan

EICMA 2026 closed at Fiera Milano Rho on November 8, after six days that included press and trade previews from November 3 and public days from November 5. Alongside the usual parade of new motorcycles, three gear brands that Indian riders already know used the show to launch new helmets, a cheaper airbag vest and a refreshed motocross range.

New full face and FIM racing helmets on the Rho floor

Arai used its stand in Hall 5 to show the Horizon-X, a new full face road helmet built, the company says, from a shell made of more than 20 materials and shaped around Arai's usual egg shaped design logic meant to manage impact energy. The Horizon-X is certified to ECE R22-06, the current European helmet standard that is also the benchmark Indian riders increasingly compare against the BIS ISI mark. Arai also showed a 2027 Isle of Man TT limited edition of its RX-7V EVO, with graphics by Drudi Performance marking 40 years of the two working together.

Shoei occupied Hall 6, stand F40, where its headline new helmet was the GT-Air 3 Smart, a touring lid that adds an integrated head up display visor. The visor works with Shoei's separately sold Eyelights system to project GPS directions, speed and incoming calls into the rider's line of sight, and Shoei says it will reach dealers only at the end of 2026. The brand also showed a new FIM 02-approved version of its X-SPR Pro racing helmet, its first update to carry that homologation.

A cheaper airbag and a refreshed motocross range

Dainese was not an official EICMA exhibitor this year, but its newest product sat squarely in the gear conversation around the show. The Smart GO airbag vest, announced in October ahead of Milan, is priced at €349 in Europe and weighs 780 grams. It carries Level 2 protection for the chest and back without needing a separate back protector, and instead of its own battery it draws power through USB-C from a compatible phone or an optional power bank.

Alpinestars, meanwhile, filled Hall 14's Fuori&Strada stand with its MX27 motocross collection, including the updated Fluid Apex V2 riding kit and the race focused Supertech Hiten AFD boot, alongside its 2027 road range that covers adventure riding gear under the All Terra name.

What this means for a helmet shelf in India

None of Arai, Shoei or Dainese run an official retail network in India the way Royal Enfield's own gear brands do. Riders who want these helmets buy them through specialist importers, and that adds up fast. One such Indian retailer, Slickshop, publishes a landed cost breakdown for a €650 Arai helmet: roughly ₹55,000 as the base import cost, ₹11,000 in customs duty, ₹7,920 in GST and an ₹11,080 dealer margin on top, before the helmet reaches a buyer's hands.

That is the real cost of buying into a global premium helmet brand from India today. For most riders here, the practical takeaway from EICMA 2026 is less about owning the Horizon-X or the GT-Air 3 Smart soon, and more about knowing what ECE 22.06 and FIM homologation actually mean when they show up on a helmet box, whichever brand sells it locally.

Sources

• Arai unveils the all new Horizon-X and the RX-7V EVO Isle of Man TT 2027 Limited Edition at EICMA 2026
• Shoei 2026 previews at the International Motorcycle Exhibition
• Dainese Introduces New Motorcycle Airbag Vest That Works No Matter Your Jacket
• EICMA 2026: Dates, Tickets, News and Rumors
• Arai Motorcycle Gear India: Complete Brand Guide